NEW YORK, May 2, 2012 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue:
Consumer Trends in the Skincare Market in France
http://www.reportlinker.com/p0847790/Consumer-Trends-in-the-Skincare-Market-in-France.html#utm_source=prnewswireutm_medium=prutm_campaign=Skin_Care_Products
Synopsis
This report provides the results for the Skincare market in France from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Summary
Why was the report written?Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Facial Care, Body Care and Hand care are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
What are the key drivers behind recent market changes?Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
ScopeConsumer survey data for the following specific categories: the Body Care, Depilatories, Facial Care, Hand Care and Make-up Remover markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To BuyUnique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
Key Highlights
Almost 20% of Older Consumers in France are Heavy frequency consumers of Hand Care products, the highest proportion across all age groups. While ageing is a key driver of Hand Care consumption, there is a higher proportion of Heavy frequency users in the Early Young Adults age group than in the Older Young Adults and Pre-Mid-Lifers age groups, indicating that other factors can drive consumption.
Private label penetration in the Skincare market in France is low, with no product category recording a penetration in excess of 10%. This is low compared to other CPG categories, indicating that retailers may increase their investment in their Skincare private label programs in order to grow their market share.
Consumers in the Affluent and Moderate Income wealth groups combine to account for three-quarters of the Skincare market in France, indicating strong potential for aspirational and premium products.Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children’s behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Skincare Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Body Care2.2.2 Depilatories2.2.3 Facial Care2.2.4 Hand Care2.2.5 Make-up Remover2.3 Behavioral Trends and Market Value2.3.1 Body Care2.3.2 Depilatories2.3.3 Facial Care2.3.4 Hand Care2.3.5 Make-up Remover3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Body Care3.1.2 Depilatories3.1.3 Facial Care3.1.4 Hand Care3.1.5 Make-up Remover3.2 Consumer Profiles by Product Category3.2.1 Body Care3.2.2 Depilatories3.2.3 Facial Care3.2.4 Hand Care3.2.5 Make-up Remover4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Skincare Brand Choice and Private Label Shares4.2.1 Body Care4.2.2 Depilatories4.2.3 Facial Care4.2.4 Hand Care4.2.5 Make-up Remover5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers’ Product Choices5.1.1 Overall Skincare5.1.2 Body Care5.1.3 Depilatories5.1.4 Facial Care5.1.5 Hand Care5.1.6 Make-up Remover6 Consumption Impact: Market Valuation6.1 Skincare Value Impact of Consumer Consumption Behaviour6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Skincare Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Skincare Volume Impact of Consumer Behaviour Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Retailer Choice, Switching and Category Share7.1 Retailer Volume Share7.1.1 Retailer Volume Share in Skincare7.2 Retailer Volume Share by Category7.2.1 Retail Share by Volume – Body Care7.2.2 Retail Share by Volume – Depilatories7.2.3 Retail Share by Volume – Facial Care7.2.4 Retail Share by Volume – Hand Care7.2.5 Retail Share by Volume – Make-up Remover7.3 Levels of Retailer Switching in the Last Six Months7.3.1 Matrix of Switching Behavior in Last Six Months of 20117.3.2 Auchan Switching Analysis7.3.3 Carrefour Switching Analysis7.3.4 Casino Switching Analysis7.3.5 Cora Switching Analysis7.3.6 Francap Switching Analysis7.3.7 ITM (Intermarché) Switching Analysis7.3.8 Leclerc Switching Analysis7.3.9 Louis Delhaize Switching Analysis7.3.10 Monoprix Switching Analysis7.3.11 Système U Switching Analysis7.3.12 Other Switching Analysis7.4 Profiles of End-Consumers of Skincare, by Retailer Used7.4.1 Auchan7.4.2 Carrefour7.4.3 Casino7.4.4 Cora7.4.5 ITM (Intermarché)7.4.6 Leclerc7.4.7 Monoprix7.4.8 Système U7.4.9 Other8 Appendix8.1 About Canadean8.2 DisclaimerList of TablesTable 1: Volume Units for the Skincare MarketTable 2: Foreign Exchange Rate – Euro Vs. US$, 2011Table 3: France Survey Respondent Profile (weighted), 2011Table 4: France Skincare Value Share (%), by Age Groups, 2011Table 5: France Skincare Value Share (%), by Gender, 2011Table 6: France Skincare Value Share (%), by Urban and Rural Dwellers, 2011Table 7: France Skincare Value Share (%) by Education Level Achieved Groups, 2011Table 8: France Skincare Value Share (%) by Wealth Groups, 2011Table 9: France Skincare Value Share (%) by Busy Lives Groups, 2011Table 10: France Body Care Consumer Group Share (% market value), 2011Table 11: France Depilatories Consumer Group Share (% market value), 2011Table 12: France Facial Care Consumer Group Share (% market value), 2011Table 13: France Hand Care Consumer Group Share (% market value), 2011Table 14: France Make-up Remover Consumer Group Share (% market value), 2011Table 15: France Total Body Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011Table 16: France Total Depilatories Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011Table 17: France Total Facial Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011Table 18: France Total Hand Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011Table 19: France Total Make-up Remover Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011Table 20: France Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 21: France Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 22: France Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 23: France Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 24: France Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 25: France Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 26: France Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 27: France Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 28: France Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 29: France Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 30: France Body Care Consumer Profiles (% consumers by sub-group), 2011Table 31: France Depilatories Consumer Profiles (% consumers by sub-group), 2011Table 32: France Facial Care Consumer Profiles (% consumers by sub-group), 2011Table 33: France Hand Care Consumer Profiles (% consumers by sub-group), 2011Table 34: France Make-up Remover Consumer Profiles (% consumers by sub-group), 2011Table 35: France Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Table 36: France Body Care Survey-tracked Brand Shares by Volume (% Vol), 2011Table 37: France Depilatories Survey-tracked Brand Shares by Volume (% Vol), 2011Table 38: France Facial Care Survey-tracked Brand Shares by Volume (% Vol), 2011Table 39: France Hand Care Survey-tracked Brand Shares by Volume (% Vol), 2011Table 40: France Make-up Remover Survey-tracked Brand Shares by Volume (% Vol), 2011Table 41: France, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 42: France, Body Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 43: France, Depilatories: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 44: France, Facial Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 45: France, Hand Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 46: France, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 47: France Skincare Market Value (Euro million), by Category, 2011Table 48: France Skincare Market Value (US$ million), by Category, 2011Table 49: France Skincare Market Volume (Ltrs m), by Category, 2011Table 50: France Skincare Market Share (US$ million), by Category, 2011Table 51: France Skincare Expenditure Per Capita (Euro), by Category, 2011Table 52: France Skincare Expenditure Per Capita (US$), by Category, 2011Table 53: France Skincare Expenditure Per Household (Euro), by CategoryTable 54: France Skincare Expenditure Per Household (US$), by CategoryTable 55: France Skincare Market Volume Share (Ltrs m), by Category, 2011Table 56: France Skincare Consumption Per Capita (Ltrs m / Population m), by Category, 2011Table 57: France Skincare Consumption Per Household (Ltrs m / Households m), by Category, 2011Table 58: France Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011Table 59: France Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 60: France Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 61: France Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 62: France Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 63: France Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 64: France: Switchers to Auchan for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 65: France: Switchers From Auchan for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 66: France: Switchers to Carrefour for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 67: France: Switchers From Carrefour for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 68: France: Switchers to Casino for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 69: France: Switchers From Casino for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 70: France: Switchers to Cora for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 71: France: Switchers From Cora for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 72: France: Switchers to Francap for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 73: France: Switchers From Francap for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 74: France: Switchers to ITM (Intermarché) for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 75: France: Switchers From ITM (Intermarché) for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 76: France: Switchers to Leclerc for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 77: France: Switchers From Leclerc for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 78: France: Switchers to Louis Delhaize for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 79: France: Switchers From Louis Delhaize for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 80: France: Switchers to Monoprix for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 81: France: Switchers From Monoprix for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 82: France: Switchers to Système U for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 83: France: Switchers From Système U for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 84: France: Switchers to Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 85: France: Switchers From Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 86: France: Profile of Skincare Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011Table 87: France: Profile of Skincare Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011Table 88: France: Profile of Skincare Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011Table 89: France: Profile of Skincare Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2011Table 90: France: Profile of Skincare Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2011Table 91: France: Profile of Skincare Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011Table 92: France: Profile of Skincare Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2011Table 93: France: Profile of Skincare Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2011Table 94: France: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: France Skincare Value Share (%), by Age Groups, 2011Figure 3: France Skincare Value Share (%), by Gender, 2011Figure 4: France Skincare Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: France Skincare Value Share (%) by Education Level Achieved Groups, 2011Figure 6: France Skincare Value Share (%) by Wealth Groups, 2011Figure 7: France Skincare Value Share (%) by Busy Lives Groups, 2011Figure 8: France Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: France Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: France Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: France Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: France Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: France Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: France Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 15: France Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 16: France Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 17: France Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 18: France Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Figure 19: France Skincare Market Share (US$ million), by Category, 2011Figure 20: France Skincare Expenditure Per Capita (US$), by Category, 2011Figure 21: France Skincare Expenditure Per Household (US$), by CategoryFigure 22: France Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011Figure 23: France Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 24: France Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 25: France Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 26: France Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 27: France Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 28: France: People Who Have Switched Retailer for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Companies MentionedTo order this report:Skin Care Products Industry: Consumer Trends in the Skincare Market in France
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